With the pandemic, regular and transparent communication became more crucial than ever. At Klüber Lubrication Brasil, we created a strategic plan that promoted integrated communication for internal and external audiences through various channels, such as WhatsApp, LinkedIn, emails, newsletters, corporate TV, live streams, and online events.
We worked with a communication committee composed of 17 executives to define the key channels, principles, and duties, and to produce, review, and manage content.
Our efforts resulted in a 15% increase in the number of followers on the company’s LinkedIn page (over 8,000) and a 20% increase in website visits. The content shared via the Corporate WhatsApp group had a read rate close to 100%.