Innovation in customer relations generates results
The implementation of a pioneering and innovative PR Plan created by ADS for Microsoft Brazil helped expand the company’s relationships with its main corporate clients, in a program that lasted over 3 years, The company’s first relationship program in the country directed to IT professionals welcomed 3,899 participants from 977 companies. These professionals participated in regional events in six state capitals, face-to-face and online training, as well as receiving exclusive and focused content on the benefits of Microsoft technologies. As a customer participation incentive, a scoring system was created, divided into categories, where a number of activities counted for points. At the end of the campaign, the winners were awarded technology training courses at Brazil’s most renowned educational institution, Fundação Getulio Vargas. Results: satisfaction index of 98.1%; 78% had a better perception of Microsoft; and 88% considered the events to be a networking opportunity.
The agency carried out all the strategies, events, content, logistics and control of the program, leading to winning the ABERJE Award in the Marketing and Communication category.