The implementation of a pioneering and innovative PR Plan created by ADS for Microsoft Brazil helped expand the company’s relationships with its main corporate clients, in a program that lasted over 3 years.
The program welcomed 3,899 participants from 977 companies, making it the company’s first relationship program directed to IT professionals in the country. The program included regional events in six state capitals, face-to-face and online training, and exclusive content focused on the benefits of Microsoft technologies.
To incentivize customer participation, ADS created a scoring system that awarded points for various activities, and winners received technology training courses at Brazil’s most renowned educational institution, Fundação Getulio Vargas. The results were impressive, with a satisfaction index of 98.1%, 78% having a better perception of Microsoft, and 88% considering the events a networking opportunity. ADS handled all aspects of the program, from strategy to logistics, leading to winning the ABERJE Award in the Marketing and Communication category.