Our client, Mondial, approached us with a unique challenge of promoting their high-power eight-blade fans to journalists, digital influencers, and consumers, despite the product being in the market for over three months. We brainstormed and executed a compelling event called “Feel the force of the wind,” inviting 24 journalists and influencers to an indoor skydiving tunnel to experience the power of the fans.
The event was a resounding success, generating over 190 stories, 15 social media posts, and a live stream, providing the brand with excellent exposure. We also secured press coverage in newspapers, on TV, and online, further amplifying the reach of the campaign.