Innovation and cross-platform access to SAS Brazil’s corporate magazine
Our team developed and implemented a revolutionary project for SASCOM magazine, the quarterly corporate publication of SAS Brasil, a global leader in Analytics. In addition to the print version, the project created by ADS expanded the reach of the publication to digital platforms, the web and new app versions for Apple Store and Google Play, especially designed to make access and reading the publication easier on mobile devices and, at the same time, offer additional content not available in the print edition, such as photos, videos, links, documents, etc.
The use of multi-platform formats (print, web and app) by customers, employees and other stakeholders improved readers’ access to SAS Brasil content and solutions.
Another innovative action was updating the web version of the magazine on the company’s website and especially the development of the SASCOM app for IOS and Android operating systems, providing new reading and browsing resources and making it one of the first corporate magazines to offer this new option in app stores. During the first year, the application was downloaded more than 450 times and the web version had more than 1,100 visits in total.