Having an effective Crisis Management plan is among the top priorities of corporate managers, especially in cases of product recalls, environmental accidents or legal and security problems.
Best practices in Corporate Communications recommend building and maintaining an institutional reputation management plan even before any incidents occur. But often an image crisis is already underway and there is a clear urgent need to take care of the company values and publicly manage the brand’s reputation.
To support organizations with a timely, ethical and correct communication during image crises, we offer our extensive and proven experience in crisis management. For over four decades we have handled crisis prevention and management processes for companies in a wide range of segments, including retail, pharmaceutical, services and food and beverages, among others.
This success story was built by our team of multidisciplinary professionals. They have the skills and expertise to plan and execute actions aimed at protecting the image and reputation of companies. After all, organizations are prone to crisis situations that can undermine their reputation and credibility and compromise business results.
Defining a Crisis Management Plan
Defining an action plan for every kind of image crisis is one of the functions of a corporate communications agency. We have extensive experience in developing public relations strategies that involve mapping risks and audiences involved, organizing flows, preparing action plans, producing content and training teams involved in crisis management.
In this sense, you have a better chance of maintaining your image among your target audiences, minimizing damages, impacts and consequences and, more importantly, demonstrating transparency.
Count on a well-prepared action plan to improve efficiency and preserve your company’s reputation.
ADS supports organizations in the following areas:
Defining action plans and communication strategies for audiences
Analysis of processes, procedures and communication channels and tools
Creation and performance of Crisis Committees
Identification of related parties roles and responsibilities
Crisis spokesperson training to deal with journalists, influencers and opinion leaders
Creation and transmission of communications to internal and external audiences
News and social media monitoring
Creation of a Crisis Prevention and Management Manual