LEGO® Serious Play®

LEGO® Serious Play® is a visual and tangible communication method that develops skills, stimulates innovation, creativity, strategic vision and teamwork and promotes 100% participation of the executives involved. The results are improved employee performance and organizational culture.

LEGO® blocks are a universal language and the metaphors that emerge from the models built by the participants during the workshops are a powerful way to unblock knowledge and bring out new ideas and perspectives as well as align teams with company vision and goals and maximize results.

The methodology was developed out of extensive scientific research in the areas of business, development of organizational climate and culture, psychology and learning by LEGO® in partnership with Switzerland’s IMD (International Institute for Management Development) and MIT (Massachusetts Institute of Technology) in the United States.

The tool has been used by NASA and numerous organizations around the world, including Asics, Avaya, Boston Consulting Group, Citigroup, Coca-Cola, Deloitte, eBay, FedEx, Google, Grupo Boticário, Hilton Hotels, LEGO®, MasterCard, Microsoft, Nissan, Orange Telecom, Pfizer, Procter & Gamble, Scania, Target, Unilever, Vale and Yahoo, among others.

Build strategic 3D scenarios with the LEGO® Serious Play® methodology.

Strategic Planning for Companies and Startups

During LEGO block workshops, you can build future scenarios, identify internal and external forces, carry out competitive and risk analyses, define individual roles and align the company vision and mission.

When the company’s challenge is improving Internal Communication, the use of the methodology can facilitate the expression of employees with different communication styles, help the understanding of complex issues, key messages and guidelines and visions, all in a clear and effective manner.

Get to know some of LEGO® Serious Play® methodology applications:

  • Real-time Communication Strategy for Crisis Prevention and Management

  • Strategic Communication Planning for Companies and Startups

  • Definition of Strategic Vision Alignment

  • Corporate Identity Development

  • Development of Mission, Vision and Values for Organizations

  • Creativity and Innovation in Team Building

The LEGO® Serious Play® methodology is applied by Play in Company in partnership with ADS Comunicação Corporativa.